Isty workspace at blue hour: people at laptops, tall windows, a violet sky with the moon and a satellite trail

We’re figuring out how AI is changing work.

We train teams, automate processes, and build custom software.

We work with mid-sized businesses. We adapt solutions to existing workflows and help teams use them every day.

See what we doJoin the team

Product development and automation studio

Companies we work with

Hundreds of implementations across healthcare, industry, logistics, retail, and B2B.

We build with AI, put it into everyday work, and automate what makes sense. And we share what we learn.

Our products

We build products and apps. Some are commercial, some are free, and some are available to clients as a thank-you for working with us. Each one started with a problem we had or a client brought us.

Training

Our habits tend to rub off on the people we work with. They start using the same tools in their own work. That’s how the training program began: a series of sessions where each person applies AI to their own work.

Client projects

Our client work covers sales, analytics, and day-to-day operations. We study current processes, find simpler ways to run them, and weigh each automation against the value it should create.

Products

We build services that help our team, our clients, and other professionals.

Sales quality control

Istina

The service evaluates how deals are handled. It listens to how managers speak with customers, checks standards, and connects that with conversion. It works closely with your CRM processes.

istina.ist
Incoming call · Deal #4210
Dmitry Volkov · 06:34
91%
Score
Transcript
M
Hi! This is Istina, calling about your request to connect.
C
How much does a minute of analysis cost?
Checklist
Greeting and introduction
Qualification: budget
Next step assigned
Average team score
87%+3.6%
1,243 calls
Trend
7d
30d
Top managers
1
D. Volkov
93%
2
E. Vasilyeva
90%
3
A. Sergeeva
86%
Calls look good
Latest: Dmitry Volkov — 91%
IsTranslate: a phrase translated into two languages with alternatives

IsTranslate

Translation

Translates a phrase and explains why the translation works.

istranslate.com →
Medcoordinator: a schedule grid with doctors and appointment times

Medcoordinator

Healthcare

A schedule for patients, doctors, and procedures that survives rescheduling.

available to clients

connection points

  • Amsterdam
  • Norway
  • Kazakhstan
  • Russia

VPN-Isty

Access

Access to work services from Russia.

available to clients

isTranscribe: a meeting recording window and recent recordings

isTranscribe

Meetings and transcription

Records meetings and turns them into text and takeaways.

available to clients

CRM Data: a quarterly plan-versus-actual table with variances

CRM Data

Sales team

An analytics layer over the CRM.

available to clients

website

/prices
?utm_source=vk
&utm_campaign=spring

whatsapp

wa.me/79990000000
vk / spring

Listok

Cross-channel analytics

Carries a UTM tag from a website into a WhatsApp conversation.

available to clients

remembers

  • 14.02why we dropped queues
  • 02.03who owns billing
  • 29.05what “active client” means

Prist

Product memory for an agent

Long-term product memory for an AI agent.

available to clients

AIstudy: a lesson card called API and integrations with sections

AIstudy

Learning platform

A place for what the team built during training to stay useful.

available to clients

one sign-in

isty id ├─ Istina ├─ AIstudy └─ Listok

Istrust

Authentication

One sign-in for every Isty service.

being prepared for launch

window 10:00 — 14:00

  • 11:42vk
  • 12:07telegram
  • 13:15threads

Publist

Auto-posting

Publishes to social networks at a random time within a chosen window.

available to clients

Isty clients get access to our company’s full expertise, including products we haven’t packaged for the public yet.

Learn to work with AI

Eight live Zoom lessons. Apply AI to your team’s real tasks.

From experience, we know AI will affect each role differently. It can make almost anyone more effective: a head of sales can spot opportunities faster, a technical specialist can solve problems faster, a marketer can launch campaigns, and an accountant can reconcile spreadsheets faster. Anyone can build an app of their own. That is what we teach.

  • 01We teach ways of working that stay useful as interfaces change.
  • 02We teach the way we use AI in our own work.
  • 03We build an app your team can use.

Recordings, homework, and extra lessons will stay on our AIstudy platform for continued practice.

3,500+

people trained through courses and live sessions with Tomoru, DeFin, Skillbox, and other schools

View the course program

Automate business processes

Today it’s a chatbot. Next month it might be a Bitrix24 integration, then a report for the owner. New requests keep coming. One embedded team takes care of them, with specialists who already understand your processes.

  • 01First, your Business Buddy — the person responsible for understanding the process and its business value — learns how your processes work.
  • 02Then they assess whether the automation will pay off for the business.
  • 03Then they bring in the right people and help the team use the solution every day.

We take on the whole cycle: finding the right places to automate, writing the requirements, building the solution, and training your team.

90 days

a working cycle with a clear outcome and room to shift the team’s focus as needed

See how the embedded team works

What we built and who it serves

Bed-capacity management, cross-channel analytics, and voice follow-up for inquiries.

AI qualification for inbound inquiries.

first response 6 hours → 1.5 minutes · booking conversion 30% → 50%

Connected amoCRM to the medical system, built management analytics, and forecast revenue.

Drawings and specifications from email create Bitrix24 deals automatically.

Handwritten requests and photos are recognized and added to 1C.

Five inquiry channels brought into one window without duplicates.

Automated calls to a lead database.

lead conversion 8–10%

Inquiries are handled right away.

wait time — 0 minutes

University chatbots.

Inquiries from five channels in one window.

Why we do all this

We’re interested in howAI is changing people’s lives and work.

And how to make sure people come out ahead.

Take what’s useful

repository

Editing skills for AI agents

A set of editing skills for AI agents, created with Lyudmila Sarycheva, author of the Russian guide “Pishi, sokrashchai.” It keeps an agent from polishing copy into corporate sludge.

N1arko/redaktura-skills

research

281

We generated 221 landing pages and 60 pieces of copy to test whether “act like an expert” helps. It did not improve the copy or the landing pages. The method and every generation are published.

Read the research

Goal-setting skills

Two skills for long-running tasks in Claude Code and Codex. The agent formulates the goal first, then carries it out.

Open repository

Wordstat MCP

An MCP server for Yandex Wordstat: build a keyword list without exporting data by hand.

Open repository

Spec-driven approach

The project spec lives in the repository beside the code. The code points to the spec it follows, and a linter checks the links.

In our repositories

Everyday literacy for vibe coders

What you need to understand to build working things with an agent.

Read

Long tasks for agents

How to prepare, launch, and review work that runs for hours.

Read

Team and founders

Before Isty, we led sales, product work, and teams inside businesses. We first understand how a company works, then choose the technology.

Nikita Arkhipov — Product Lead

Nikita Arkhipov

Product Lead

Nikita has worked in applied AI since 2020. He led Tomoru’s commercial work as the company expanded to 29 countries and has trained more than 3,500 people. He now leads commercial work at Tri Sestry clinic, which is also one of the businesses where Isty works.

Vlad Sadikov — Commercial Director

Vlad Sadikov

Commercial Director

Vlad has spent six years building sales teams and automating commercial operations in the applied AI field. He has conducted hundreds of interviews with salespeople and heads of sales in healthcare and complex B2B companies. He turns messy pipelines into clear CRM processes and plan-versus-actual reporting, and helps teams measure conversion growth.

Platon Didenko — Operations Director

Platon Didenko

Operations Director

For six years, Platon has linked technology decisions to the economics of the business. He checks whether an automation investment will pay off and removes unnecessary work. As a Business Buddy, he keeps timelines on track, runs the implementation team, and brings new tools into day-to-day operations.

Volodya Daldanov — Technical Director

Volodya Daldanov

Technical Director

Volodya spent five years working in marketing and promotion before moving into AI product development. He is Isty’s lead engineer, building client systems and our own services, including Istina and Medcoordinator. He connects databases, CRMs, 1C, and AI systems, and oversees security, server stability, and code architecture.

  • Nikita TsyzhmanBusiness Buddy
  • Arseniy MakarovAutomation Architect
  • Polina BlagininaSoftware development
  • Alexander MenkoSoftware development
  • Danil SmotrovAI Engineer
  • Maksim AkhmetovImplementation

When a task calls for it, we bring in analysts, integration engineers, ML engineers, frontend developers, and QA. We assemble the team for a month at a time, and it changes with the task.

We’re looking for people who can keep product work, client needs, and technology aligned. We currently have open roles in development and sales.

See open roles

Tell Vlad’s assistant what you need

Vlad spends most of his time on calls. We set up an AI assistant using examples from his conversations: it asks a few questions, gets the task into shape, and sends Vlad the context with your contact details.

Vlad Sadikov
Vlad SadikovCommercial Director at Isty
Vlad’s assistantAI · gets your task into shape

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